SPAIN

The axes of communication of Spanish tourism are included/understood perfectly by the French public.

This year still nearly 6 million of them voted by plebiscite the destination.

The duty of reserve to which is constrained to compel the institutional messages of Iberian tourism vis-a-vis the competing offers of the emergent countries makes that part of the French professionals have of Spain a vision which is not always in phase with real waiting of the market.

For lack of offers adapted to specificities and motivations of different public which project a stay in Spain, they are deprived of “captive” CA or very carry out scores in lower part of the potentialities which the actions of promotion and sensitizing generate spontaneously that carries out successfully the Spanish Tourist bureau.

Let us be clear Spain has changé.Certes it always knew to preserve an inciting tariff differential compared to the average costs of stays which the other members of the European Community practice, but it is not programmable any more like simple balneal of entry of range.

What the French tourists come to seek in Spain and which justifies the overcost that they agrees to pay compared to the offers of the emergent countries it is with comparable sunning a life style, a cultural environment, a climate of safety, a co-education with the local population and especially a freedom of tone and manners which are connected more with the Scandinavian democracies than with its Latin neighbors for which, on certain facts of company Spain is considered to be too permissive. In this context the balneal one, while remaining an asset in the Iberian tourist offer, is not any more the principal engine of its growth but the cherry on a cake made up of cultural, ludic offers or sets of themes perfectly segmented and targeted to satisfy more close the requests of the various types of tourism: individual, group, trip business and incentive.

By choosing as topic of communication “shine upon your CA on the Iberian peninsula” our objective is to bring to your sign our expertise based over 16 years of success which make today of Costa Group with 180.000 pax/year the receptive French-speaking person leader on the Iberian peninsula and its islands.

Philippe Bernard
General Director
Costa Group International